Our Expertise
Cognitrex Consultants' Research are primarily based on in-depth field interviews with appropriate industry sources. CCPL typically interviews purchasing, planning, sales & marketing, research, manufacturing, financial personnel as well as end users. These industry based market research surveys strive to elicit competitive insights upon which we predicate our recommendations to address client’s business challenges and provide actionable recommendations
Strategy Consulting
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Market Assessment
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Competitive Intelligence and Market Intelligence
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Market Entry Strategy
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Clinicians Perception Mapping
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Regulatory Dynamics Mapping
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Sales Force Bench Marking
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Advisory Board Creation and Management
Tracking
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Sales tracking by company, by brand
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Pipeline analysis
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Sales force tracking by HQ
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Salary and Incentive structure tracking
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Rx Tracking by institution
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New products launch tracking
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Company wise news tracking
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Promotional literature tracking (by company)
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Regulatory dynamics tracking
Profiling
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Company Profiling
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Brand Profiling
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Doctor Profiling
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Hospital Profiling
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Government Institution Profiling
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Key decision makers
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Key Clinicians
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Total annual budget
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Patient footfall
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Others
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Database Management
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Doctor database management by speciality
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Stockist database management by leading cities
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Hospital database management
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Company wise brand (by SKU) database Management
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Promotional literature database management
Market Entry Strategy
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Mode of entry
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Site selection and identification
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Partner identification
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Distributor Identification
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Support for Regulatory filings
Clinicians Perceptions
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Usage and attitude
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Brand perception
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Molecule perception
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Pricing perception
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Indication perception and segmentation
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Dipstick study
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Deep Dive Study